SAN FRANCISCO The Hive Advertising said it has taken on creative chores for Salmon Bay Events of Seattle, the agency's third account win in three months.
The San Francisco independent landed the estimated $1 million business without a review after Salmon Bay's founder and chairman, Duane Kelly, saw the Hive present a pro bono campaign for the San Francisco Botanical Garden, for which Kelly serves as a trustee.
"I was impressed by the quality of strategic thinking and creativity I saw in the Hive's work, and the rest, as they say, is history," Kelly said.
Salmon Bay puts on three major annual exhibitions: the Northwest Flower and Garden Show; the San Francisco Flower and Garden Show; and the Seattle Interior and Design Show. More than 140,000 people attend the Northwest fair each year, said David Knox, the Hive's founder and creative director.
The shop will create TV, radio, print and out-of-home work that is set to break this spring.
Previous ads for Salmon Bay were done in-house and via freelancers, the client said.
In May, the Hive started a campaign for Wahoo's Fish Taco, a Santa Ana, Calif.-based restaurant chain. The following month, the shop won the creative account of San Francisco's LesConcierges, a personal-service business.