DALLAS Incumbent The Richards Group has retained the $30 million ad account of the Florida Department of Citrus following a review, the client has confirmed.
The Dallas-based independent has handled creative and media chores on the business for eight years.
In the final round of the competition, Richards bested Grey in New York; Havas' Euro RSCG in Chicago; and independent Cramer-Krasselt in Chicago. Final presentations were completed today at the client's headquarters in Lakeland, Fla.
—Adweek staff report