NEW YORK U.S. Smokeless bows the Copenhagen Online Poker Championship, a five-month tournament starting May 1. Adults join via www.freshcope.com and play for virtual chips.
Top contestants from five regions then vie in December in Las Vegas for $100,000 and a seat at the 2005 World Series of Poker.
Consumers also can enter the "Copenhagen Texas Hold 'Em" sweeps for a chance to win $5,000 and a trip to watch the Las Vegas tourney. The event will be flagged on 40 million Copenhagen cans. Direct, online and print ads from the Greenwich, Conn., client will support the effort. Print will appear in Maxim, Playboy, Stuff and Field & Stream.
—Brandweek staff report