Circuit City Contacts 13 Shops For $150 Mil. Broadcast Account
NEW YORK RFPs for Circuit City's estimated $150 million broadcast creative account are due back by March 10. Sources said 13 shops received the forms, including the incumbent, IPG's Foote Cone & Belding in Chicago. They are: IPG's McCann-Erickson and Deutsch, WPP's J. Walter Thompson, Publicis shop The Kaplan Thaler Group and Bartle Bogle Hegarty (49 percent owned by Publicis), and Grey, all in New York; IPG's Campbell-Mithun in Minneapolis, Mullen in Wenham, Mass., and The Martin Agency in Richmond, Va.; Havas' Arnold in Boston; and independents Doner in Southfield, Mich., and The Richards Group in Dallas. Consultancy Hasan + Co. in Raleigh, N.C., is handling the review.
5 to Proceed in Old Navy's General-Market Review
NEW YORK Old Navy last week cut to five contenders in its search for a general-market creative agency, the client said. They are Havas' Euro RSCG MVBMS Partners in New York and Arnold in Boston; WPP's Berlin Cameron/Red Cell and J. Walter Thompson, both in New York; and IPG's Deutsch/LA in Marina del Rey, Calif. The retailer, a unit of the Gap in San Francisco, began the search last month. Boston consultancy Pile and Co. is handling. A decision is due in April. Old Navy spent $180 million on advertising last year, according to TNS Media Intelligence/CMR.
Credentials Meetings Start for Verizon Wireless Contenders
NEW YORK Verizon Wireless begins meetings this week for contenders in the review for creative duties on the telecom's estimated $300 million-plus account, sources said. The Bedminster, N.J., client put the account into review last month and did not invite the incumbent, IPG's Lowe in New York, to defend. Media duties, handled by Publicis' Zenith Media in New York, are not in play. McCann is temporarily handling the account. Boston consultancy Pile and Co. declined comment.
IPG Taps Former Leo Burnett COO Gatfield for Global Role
NEW YORK Stephen Gatfield, formerly worldwide COO of Publicis' Leo Burnett, will join IPG next month in a new post: evp, global operations and innovation, IPG said Friday. Gatfield, 45, will help streamline operations across IPG agencies and create new models for servicing clients. He will work closely with top brass at IPG and agency CEOs, the holding company said. He will report to IPG CEO David Bell. Gatfield left Burnett last year, after two years as COO and about 20 years at the Chicago-based agency network.
Volvo Launches S40 Campaign For Under-40 Drivers
NEW YORK Volvo Cars of North America today breaks two TV spots in a campaign for its S40 model that targets 25- to 35-year-olds. One music video-style spot features a red S40 cruising in an urban setting to a hip-hop beat. Another uses visuals from Xbox's RalliSport Challenge 2 video game to demonstrate the car's performance. Spots are tagged, "Introducing the all new Volvo S40."
Omnicom has combined Hispanic agency del Rivero Messianu DDB in Miami with OMD to form a Hispanic media specialist, OMD Latino in New York and Miami. The new entity launches with an estimated $250-300 million in Hispanic billings, making it one of the top Latin shops in the U.S., and a client roster that includes McDonald's, State Farm Insurance and HBO. OMD East director of strategy Serena Duff was named director of Hispanic media at OMD Latino. … Five shops vying for the California Lottery's four-year, $100 million general-market account made their final presentations last week. Independent Ground Zero in Marina del Rey, Calif., presented Tuesday, followed by Grey in Los Angeles and IPG's Dailey & Associates in West Hollywood, Calif., on Wednesday. Omnicom's BBDO West in Los Angeles and San Francisco, pitching with PHD in San Francisco, went Thursday, according to sources. It could not be determined when Omnicom's DDB in Venice, Calif., pitching with Alcone Marketing in Irvine, Calif., and OMD in Los Angeles pitched. A decision is expected by March 10.