NEW YORK Eli Lilly will begin an awareness-generating campaign Jan. 18 for its erectile dysfunction drug Cialis, the company confirmed.
A 15-second teaser spot will run on Sunday's National Football League playoff games on Fox and CBS.
Client representative Carol Copeland said a radio, print and online campaign will roll out over the next few months, along with additional TV spots.
Annual billings on the account are estimated at upwards of $100 million. Spending on the campaign from Grey Global Group's Grey in New York was undisclosed.