Sports Authority last week awarded creative and media planning chores on its ad account to independent Cliff Freeman and Partners, the client said. The New York agency bested independents Heil-Brice Retail Advertising in Newport Beach, Calif.; Ziccardi Partners Frierson Mee in New York; and SBC Advertising in Columbus, Ohio. Estimated billings are $80 million. WestWayne in Tampa, Fla., was the incumbent. The client recently merged with Gart Sports, which owns Sportmart and Oshman's.