Wray Ward Laseter has appointed John Roberts vice president and creative director. He will oversee daily creative operations at the Charlotte, N.C., shop and work on accounts such as Springs Industries, the Charlotte Bobcats and Irwin Industrial Tools. Roberts has more than 14 years of experience in the advertising industry, including stops at Young & Rubicam in New York and TBWA\Chiat\Day in St. Louis. His portfolio encompasses work for clients such as Telegloba, Bank of America, ESPN, First Union and Samsung.