NEW YORK Tylenol has narrowed the field in its $115 million creative review by eliminating incumbent Saatchi & Saatchi, Interpublic Group's Alchemy and Omnicom Group's TBWA\Chiat\Day, sources said.
That leaves three Interpublic Group shops: Deutsch in New York, Hill, Holliday, Connors, Cosmopulos in Boston and The Martin Agency in Richmond, Va., in contention, sources said.
Saatchi, a Publicis Groupe shop, has handled the brand since 1975. The Fort Washington, Pa. client, a division of Johnson & Johnson, notified the New York shop on Thursday, according to a source. The agency declined comment and a client representative said only, "Saatchi remains our agency of record."
Since last month's pitches, client executives have had follow-up meetings with Deutsch, Hill, Holliday and The Martin Agency and those meetings are expected to continue this week. Sources expect a decision before Thanksgiving.
This story updates an item posted on Nov. 14, revising the list of remaining contenders to three.