Kaplan Thaler Group last week landed the $80 million creative account of Pfizer's Celebrex pain-relief drug. The Publicis Groupe shop beat out Havas' Arnold in New York after a three-month review. J. Walter Thompson in New York was the incumbent. Aegis Group's Carat in New York continues to handle media, which was not in play.
Comcast Commits to Anti-Drug Ads
washington Cable provider Comcast last week agreed to commit $50 million in advertising time over three years to the Partnership for a Drug-Free America's anti-drug messages. Also last week, The Partnership launched the second phase of a campaign to combat the drug ecstasy, with work from McKee Wallwork Henderson in Albuquerque, N.M., and Gotham, New York.