DALLAS Pablo Trench has left his post as director of account management at Bromley Communications to become vice president and managing director of the television production company Promofilm U.S.
Trench, who joined the San Antonio-based Hispanic shop in 1997, said his decision to join Promofilm of Miami was driven by "family reasons." He added, "I felt like I'm leaving the company in good standing with clients and I'm ready to move on into other ventures." Promofilm produces Spanish-language programming.
Shop CEO Ernest Bromley said he would assume Trench's account management and client relations' responsibilities in the short term. "It's a role I've had a few times before," he said. "I'm not in a big hurry to replace Pablo's position right now. I want to get closer to the [four] account directors and do my own assessment."
Bromley added that he might promote from within. "I want this position to be filled by someone who can lead, can provide the backup strategically and be a great people person like Pablo was," he said. "I also want someone who really understands what our company culture is and embraces it."
Trench also handled new-business activities for the agency. Bromley will assume that role as well, with assistance from Marco Garsed, a senior account executive on the agency's Coors business.