BOSTON Davis Advertising has been selected to provide marketing support for the inaugural Marshall & Sterling League Indoor Finals Competition, an equestrian event slated to take place in September at the Centrum Centre in Worcester, Mass.
The independent agency, also in Worcester, was hired by the event's producer, Horse Shows in the Sun, a management company in Saugerities, N.Y.
The show will feature a field of the best riders, who will compete in 300 shows nationwide in 2003 in an effort to qualify for the Indoor Finals. Davis will provide a range of advertising, promotional and public relations services.
Davis of late has been one of the region's better performing small shops, notching growth of 25 percent last year. Current billings are approximately $35 million, and agency clients include Charter Communications, St. Vincent Hospital and Worcester State College.