NEW YORK Alan Schulman has joined Universal McCann as svp, creative director, a new position, the agency said.
Considered a media and entertainment specialist, Schulman joins from Futurebrand, a corporate identity firm owned by Interpublic Group, the parent of Universal McCann.
Schulman reports to Robin Kent, worldwide chairman and CEO of Universal McCann, who said in a statement, "Incorporating a digital, creative expertise to our core media services signifies the evolution of the communications landscape, and our role within it. Having served as both a global brand marketing and creative executive complemented by numerous industry accolades, Alan is the right person to lead UM in this area and provide a powerful, competitive advantage for our clients."
Schulman was global executive director of media and entertainment at Futurebrand, where he helped create media initiatives in ITV, video-on-demand and broadband for such clients as Microsoft, AOL Time Warner, Disney, and Cox Communications. In his new position, he will develop creative messages for those media, including wireless.
Before that, Schulman was managing director of Pittard Sullivan, whose clients included, News Corporation, ESPN, The Weather Channel, HBO, Viacom, Discovery Networks and Bell Globe Media. He has also worked at Foote, Cone & Belding, now also owned by IPG.