Deutsch Launches Mitsubishi Outlander
LOS ANGELES—Deutsch/LA this week breaks TV spots for Mitsubishi Motor Sales of America's new Outlander SUV. Part of the "Wake up and drive" campaign, the 60- and 30-second spots position the vehicle as a blend of style and performance, function and value. Set to a song titled "Breathe" from French-techno group Télépopmusik, ads by the Marina del Rey, Calif., shop follow a trendy young man as he drives the Outlander with his buddies, a date, his bride, his pregnant wife and, eventually, his daughter. Spending on the campaign, which includes print, is about $40 million, sources said. Mitsubishi spent more than $225 million on ads in 2001, and more than $160 million through July of 2002, per CMR.
Frontier Airlines Decision Nears
LOS ANGELES—Frontier Airlines is expected to select an agency this week to handle its estimated $10 million account. Four finalists made creative and strategic presentations to the Denver-based airline last week. They are davidandgoliath in Los Angeles, McClain Finlon in Denver, Grey in New York and Cunningham Iverson Group, a new shop in Houston formed by several former BBDO Houston employees, confirmed Ian Arthur, senior director of marketing and branding for the client. Advertising has been handled in-house.
Auto Club Names Finalists
LOS ANGELES—The Automobile Club of Southern California last week named five California finalists for its $5-10 million creative and media account. They are: Grey in Los Angeles, which handles PSAs for the client; Foote, Cone & Belding, Irvine; Ground Zero, Marina del Rey; McCann-Erickson, Los Angeles; and TBWA\Chiat\Day, Playa del Rey, said Michael Johnson, vp of marketing and product management for the Los Angeles-based client. Not advancing were D'Arcy Masius Benton & Bowles and Mendelsohn/Zien, both in Los Angeles, and Rubin Postaer and Associates, Santa Monica. Young & Rubicam in Irvine declined to participate, an agency rep said. Presentations are next, with a decision by late November.
Upton Leaves Bates for Deutsch
LOS ANGELES—John Upton said he has left Bates USA West for Deutsch/LA. Upton joined the Marina del Rey, Calif., shop last week as svp, group account director on Burger King. He reports to Kristin Bloomquist, partner and director of account management. During his three years at Bates, Upton led the Hyundai business, now at The Richards Group in Dallas, and headed the office following the departure of president Tim Hart in May. It has not been determined who will now lead the 20-person Irvine, Calif., shop.
Publicis Overcomes Tequila for Bombay
DALLAS—The Bombay Co. has hired Publicis in Mid America to reinvent its brand. The Fort Worth, Texas-based client also held discussions with Tequila in San Francisco about the project. Billings are undisclosed. The Dallas shop is charged with contemporizing the image of the furniture company, which has traditionally defined itself as a retailer of "class, unique furniture and accessories," said svp of marketing Steve Farley.