Team One has launched a review for new telecom client Boost Mobile's media buying business.
The El Segundo, Calif., shop, which handles creative and media planning for Boost, last week sent requests for infor mation to the Los Angeles offices of inde pendent Hori zon Media, Interpublic Group's Initiative Media and Aegis Group's Car at. Horizon handled the media buys for Boost's launch in California and Nev ada this week [Adweek, Sept. 9].
Team One's Publicis Groupe sister Zenith Media in New York handles buying for the agency, but has a conflict with Boost because it is the media agency for Verizon.
The account is estimated to be worth $10-20 million, but that figure is expected to increase as the Irvine, Calif.-based client expands to other markets next year, according to sources.
"This is simply due diligence for a national rollout," said Team One management director Rich ard Turner. "When we selected Horizon, it was for the California and Nevada launch. We were looking for hands-on access for buyers."
The review is being led by Bonnie Chan, executive director of communications and integration for Team One. Boost representatives did not return calls.
Team One is looking for "nego tiating clout, track record with unique ideas, thinking beyond the numbers, an understanding of the technology market, and fast turnaround," said Chan.
Responses are due Tuesday. Presentations are expected to take place Sept. 23, with a decision due by mid-October.
Boost offers a pay-as-you-go mobile service, pre-paid airtime cards and phones targeted at consumers ages 15-24. The company is 66 percent owned by Nextel.
Boost competitors include Virgin Mobile, which spends an estimated $40 million annually to reach consumers ages 15-30; T-Mobile, which broke an estimated $100 million campaign in July targeting those 18-34; and other companies such as Cingular, Verizon Wireless and AT&T Wireless.
Team One this week launches a TV, radio, print and outdoor campaign for Boost tagged, "Phones just got fun." TV spots, which will air in California and Nevada test markets on such stations as MTV and the WB, show elderly people engaged in youthful pursuits such as skateboarding and attending a rave.