Steve Bowen joins BaylessCronin to lead a comeback.
Jerry Cronin, Bowen, Patricia Wilson, Tim Bayless
Arnold Shuffles Its Network's CDs
In the last three months, Arnold has made a series of sweeping changes in its North American creative ranks. Most recently, the agency handed the reins to Fred Burgos and Bruce Gifford in McLean, Va., and signed the creators of Budweiser's "Frogs" for its St. Louis office.
Defending The Corps
Scott Nelson has been promoted to executive creative director at J. Walter Thompson. One of his first missions at the Atlanta agency: help lead the defense of JWT's signature account, the U.S. Marine Corps, whose mandatory review begins next month.
For High Flyers
Boone & Oakley's "Above it all" print ads for FlexJet broke in The Wall Street Journal last week. Photographs of sleek aircraft and copy like "The sky less traveled" promote the benefits of partial ownership of a Lear-jet in the Charlotte, N.C., agency's first work for the client.
A Table For Four
Mullen is the lone Southeastern shop in the finals of Denny's general-market review. The Winston-Salem, N.C., agency is vying against Publicis' Dallas office and two contenders in the Midwest. Incumbent WestWayne of Tampa, Fla., was eliminated in an earlier round.
Fallon's BMW Films held its awards season momentum in Miami last week, adding two Grand Clios to its trophy case. Plus, a chat with Lifetime
Achievement honoree David Abbott.
Is Bigger Better?
Consolidation equals clout for media shops, most believe-but the equation isn't necessarily that simple. Agencies large and small debate the matter of size. Plus, a look at Magna Global USA as it heads into its first full upfront.
Also, we analyze the networks' fall TV schedules and predict how each will fare, and handicap the most heated night-by-night battles.