Well-traveled agency executive Fred Martins has joined Leary & Tiziani as creative director.
Martins will oversee the Sharon, Mass., agency's work for technology and industrial clients including Invensys, Protedyne, Cognex and Spectro Analytical BioNova.
Martins' high comfort level with these types of complex accounts, as well as his track record at tech-focused shops, made him a good fit, according to Leary & Tiziani CEO Bob Tiziani.
Martins succeeds David Izzi at the 25-person agency. Izzi left several weeks ago.
Martins had been freelancing after working from 1999-2001 as creative director at Rainier, a marketing shop in Princeton, Mass. He was not replaced at Rainier. The shop chose to return to an "outsource" model for its creative needs, relying mainly on freelancers and independent resources for various services, said Rainier CEO Stephen Schuster.
Prior to Rainier, Martins served as a partner and CD at BBL Communications, Acton, Mass. He is best known for a lengthy stint at Maynard, Mass.-based Harpell, during which the company—then known as Harpell/Martins—emerged as one of New England's leading technology shops.
Martins, an art director by trade, said he plans to work closely on Invensys, helping to fashion business-to-business campaigns that rebrand the company following its purchase of Foxboro Co. That work will likely consist of print, direct and online elements.