Herbalife International put its estimated $5 million ad account in play, sources said.
Vp of marketing operations Elisabeth Charles said she could neither confirm nor deny that a review has been launched. She said Herbalife has used in-house creative and does not have an ongoing relationship with an agency.
The Century City, Calif., marketer of weight management, nutrition and personal care products has had no media expenditures in the last five years, according to CMR.
The review is in the early stages, said one source. It follows a management shift at the company following founder Mark Hughes' death two years ago. Former Deloitte & Touche executive Francis Tirelli joined as president and CEO.