Hill, Holliday, Connors, Cosmopulos last week regained the Boston Globe account after nearly a decade—but the shop bid farewell to a far larger piece of business, Cisco Systems.
The Globe, which ranks as New England's largest-circulation daily newspaper, tapped Hill, Holliday's lead office in Boston without a review. The newspaper, owned by the New York Times Co., has cut its media spending into the $1-2 million range in recent years.
The paper previously worked with Boston-based Holland Mark, which closed its doors last year. Hill, Holliday enjoyed a lengthy run as the Globe's agency until 1993, when the account shifted to Ingalls, Boston, later acquired by Holland Mark.
In a separate development, Hill, Holliday said it will not defend the Cisco Systems account, which has been handled by the Interpublic Group agency's San Francisco office. Cisco launched a review for its global business last week. The client's recent annual spending is about $50 million, per CMR. Another large West Coast agency client, Advanced Micro Devices, initiated a review several weeks ago in which Hill, Holliday is also not participating.