ATLANTA--The Martin Agency is in negotiations with Radisson Seven Seas Cruises to acquire the company's $5 million account, sources said. The Richmond, Va., agency will handle creative and media buying duties.
Boulder, Colo., consultant Bob Mathes conducted the agency search. The account had been split between Turkel Schwartz & Partners in Miami, which handled creative chores, and The Sawtooth Group in Woodbridge, N.J., which had been responsible for media.
Officials at the Fort Lauderdale, Fla.-based cruise line could not be reached for comment.