Fallon has won the $10 million creative and media account of the National Oilheat Research Alliance, a coalition of 8,000 fuel distributors.
The New York agency bested Bozell in Chicago (now Campbell Mithun) and Adworks in Washington, D.C., following strategic pitches last week, the client confirmed.
NORA president John Huber described the material Fallon presented as "very modern, sleek and classy," adding that it was stylistically in keeping with how the alliance wanted to be perceived.
The Arlington, Va.-based client, formed in January, wants Fallon to tout the benefits of oil heat to residents of cities such as New York, Boston and Milwaukee. Advertising will debut in early 2002.