Source URL: http://www.adweek.com/news/advertising/english-second-51156

English as a second

By Adweek Staff on August 6, 2001

English as a second language

Applied Materials' Japanese spot (left) attempts to brand the company as a global player. Below, in two French-language spots for Lexus, bicyclists and a dog are irresistibly attracted to the SC 430.