Bill O'Neal will assist McLaughlin, DelVecchio & Casey in its bid to win Connecticut's high-profile tourism account, budgeted at $6 million for the next 22 months.
For 20 years, O'Neal served as chairman of longtime tourism agency O'Neal & Prelle, Hartford, which closed its doors earlier this month [Adweek, July 10]. He has headed a consulting practice in Durham, Conn., since leaving O&P four years ago.
"I'll be up front," taking part in the presentations before state tourism officials as the pitch progresses, O'Neal said. In addition to setting strategy for MDC, New Haven, Conn., he will continue to consult on the account if the agency wins the assignment, he said.
Michael Kintner, formerly president of O&P, is aiding Mintz & Hoke, Avon, Conn., in its bid to win the account [Adweek, July 24]. The presence of O'Neal and Kintner make Mintz & Hoke and MDC early favorites in the process, said sources in the state's close-knit advertising community. Questionnaires are due back in mid-August.
Mintz & Hoke ranks as Connecticut's largest shop and has plenty of experience with state government accounts. MDC, formed nearly 30 years ago, employs about 20 staffers. Agency president James McLaughlin said the shop's tourism background will help it prevail. K