The loss of the U.S. Air Force account has sounded a death knell for two True North shops in the Dallas area.
Bozell Kamstra and interactive shop SixtyFootSpider, both based in Irving, Texas, will close by year's end.
Kathleen Ruane, a representative at Bozell Group in New York, confirmed the closings. She added that Bozell Kamstra plans to "concentrate on our office in Austin." The future of the Irving office's accounts, including Canon, 3M, EDS, Hire.com, ibooks.com and Tivoli, is unclear.
As for the 20-person SixtyFootSpider, Ruane said, "We will hope to consolidate those clients into the SixtyFootSpider office in Minneapolis."
Thirty-seven people work at Bozell Kamstra in Irving. The office will likely house a skeleton crew to fulfill government-contract obligations through year's end, sources said.
Bozell Kamstra in November lost its $40 million Air Force account to GSD&M in Austin, Texas. But as late as February, officials held off on closing the office, awaiting an RFP from the National Guard Bureau.
When details of the review emerged, sources said the division of ad duties was unfavorable to Bozell Kamstra, which handles NGB's classified advertising as a subcontractor. So executives chose to close rather than chase the account.
SixtyFootSpider lost the Air Force account at the same time as Bozell Kamstra.
Tom O'Connor, a senior partner and former gm of Bozell Kamstra in Irving, stepped down last month. David Dasenbrock, managing partner/media of the Minneapolis office, became acting gm in his stead, Ruane said. She declined comment on what moves are being made, if any, to place staffers elsewhere in the networ