Martin Agency Loses Network Solutions
ATLANTA—Sources at The Martin Agency confirmed that Network Solutions is putting its marketing account in review. The Herndon, Va.-based Internet company provides domain names for dot-coms. Martin, which won the business in February 2000, was hired to handle offline branding and marketing duties. Agency sources said the client was consolidating those duties with interactive marketing. Billings are undisclosed.
MRA Adds 4 Accounts to Client Roster
ATLANTA—MRA has added four new accounts totaling nearly $8 million in annual billings. The Atlanta shop has been named lead agency for NDCHealth, also in Atlanta; Bard Peripheral Technologies, Covington, Ga.; and the parts division of Rheem Manufacturing Co., Fort Smith, Ark. It will also provide public relations support for MediaVehicles, a subsidiary of GE Capital in Atlanta.
HDC's Print Wins More of Friendship Dairies
ATLANTA—A Harris Drury Cohen print piece forFriendship Dairies' sour cream has helped secure further creative assignments. The ad, created by HDC senior copywriter Gianina Gauci and art director Matt Davis, depicts a "naked potato rescued from the depth of mediocrity" by a spoonful of the New York company's sour cream. The advertisement, the first in a series of three, appears in Bon Appetit, Good Housekeeping and Ladies' Home Journal. HDC is located in Fort Lauderdale, Fla.
Webvan Seen as Time Saver in Publicis Spots
SAN FRANCISCO—Absent from the airwaves during the recent economic slump, online grocer Webvan is returning to television with a three-spot push fromPublicis & Hal Riney. Spending on the new campaign was not disclosed. The campaign, breaking now in markets such as Northern and Southern California, Portland, Ore., and Atlanta, tries to nudge customers to use the service more frequently by claiming Webvan allows people to pursue hobbies or spend time with their family instead of food shopping. Webvan spent roughly $8 million on advertising in 2000, according to Competitive Media Reporting.
Cable Television Network Begins Auditions
LOS ANGELES—The Game Show Network is looking for agencies ready to compete for a $5-7 million account that was most recently handled by TBWA\Chiat\Day's San Francisco office. Network senior vice president of marketing Dina Kaplan said the client is seeking a "more boutique type of agency that can work with us on a more collaborative basis." She indicated the Los Angeles-based cable TV network would prefer a West Coast agency and expects to make a decision "some time in May or June."
Giant Eagle Considers Trio of Finalists
BOSTON—Supermarket chain Giant Eagle is rating three finalists in the review for its estimated $15 million account. In the running are Doner, Southfield, Mich.; The Richards Group, Dallas; and Hill, Holliday, Connors, Cosmopulos, Boston. Ferrell Calvillo, New York, had worked with the Pittsburgh-based client for eight years.