What do Mexican businessmen and American college students have in common? Nothing, except that they are the target audiences of publications recently launched by entrepreneurs in greater Boston.
Steamtunnels Magazine, published by CollegeWebGuide and founded by Robert Desmond, is making its its debut as an insert in college newspapers nationwide. "We're in 250 college newspapers across the country," said Matt McRoberts, West Coast Regional Marketing Manager. The Chestnut Hill-based magazine is technology focused and features articles on typical collegiate concerns.
South of the border, Jim Goldman of JWG Associates in Needham, Mass., created El Asesor, a Mexico City weekly business journal, which was soon augmented by VelocidadInternet, a bi-monthly Mexican Internet magazine. "After the NAFTA agreement allowed 100 percent ownership by Americans, it opened up the ability of foreign ownership of publishing companies or media," Goldman said. "We target entrepreneurs, business owners and companies," he said.