Sunbeam Scraps Global Agency Review
CHICAGO--Sunbeam Corp. in Delray Beach, Fla., has dropped its plans to conduct an agency search for its $160 million global marketing account, and is talking only with Ogilvy & Mather here--which handles its Sunbeam brands--about "financials and logistics," said company representative Maureen Bailey. She stopped short of definitively stating the account will be consolidated at Ogilvy, but sources said that outcome is likely. Ogilvy officials could not be reached. Carmichael Lynch, Minneapolis, is agency for First Alert and Wyse Advertising, Cleveland, handles Signature Brands, two companies Sunbeam recently acquired.
TBWA C/D Breaks New Nissan Work
LOS ANGELES--TBWA Chiat/Day, Venice, Calif., will break a national advertising campaign this week to support the rollout of Nissan Motor Corp. U.S.A.'s "$100 Challenge" promotion which offers consumers a cash award when they test drive a Nissan before buying a Honda or Toyota car or truck. The campaign will run for several weeks and include TV, print and radio ads, said Brad Bradshaw, vice president of marketing for Nissan.
Burnett Cuts 18 Creative Jobs
CHICAGO--Leo Burnett eliminated 18 positions in its creative department last Friday. The agency said the layoffs, which represent 4 percent of Burnett's creative staff, reflect the agency's intention to operate more efficiently as it reorganizes into mini-agencies and to match staffing levels with projected revenues. The agency said the cuts were across the board and not linked to a specific account.
Mad Dogs Calls Up Moviefone
NEW YORK--Mad Dogs & Englishmen, New York has been tapped by Moviefone to handle creative and some media duties, the agency confirmed. The client handles the majority of its media buying through barter. Billings are undisclosed. The account had been handled by Ryan Drossman & Partners, New York. Sources said the agency resigned the account due to strategic differences with the client.
Account Activity
Levenson & Hill, Dallas, last week was selected to handled the estimated $8-12 million account for Lone Star Steakhouse & Saloon. Other contenders included: McCann-Erickson, Houston; The Martin Agency, Richmond, Va.; and Fallon McElligott, DeVito/Verdi and Earle Palmer Brown, all New York Amana Home Appliances has chosen finalists for its $3-5 million ad account. Sources said Lotas Minard Patton McIver¸, Christy, MacDougall, Mitchell and J. Walter Thompson, all in New York, and Foote, Cone & Belding, Chicago, are among the contenders. Those agencies could not be reached or declined comment. Amana was bought by Houston-based Goodman Holding Co. last year.