Strategic Differences End a 10-Year Run
CHICAGO--Deciding it was time to say when, Fallon McElligott last week ended its 10-year relationship with Jim Beam Brands.
In a statement, agency chairman Pat Fallon said the Minneapolis agency was resigning the $8 million account, effective immediately. He cited irreconcilable strategic differences as the reason for the split.
"We've come to a fork in the road where the best interests of both parties will be better served by going their separate ways," Fallon said in his statement. "We wish them well in all their future endeavors."
Executives at the Deerfield, Ill.-based distiller could not be reached by press time for comment about their plans to seek a successor.
In the past, the distiller has also called on Fallon subsidiary Duffy Design for package design projects. The agency said Duffy currently has no Beam projects, but isn't precluded from working with the company in the future.
Beam spent a total of $7 million on advertising between January and August of this year, according to Competitive Media Reporting. The company spent $8.4 million on advertising last year.
Fallon has not created any new campaigns for Beam in several years. Its "Get in touch with your masculine side" campaign for the company's flagship bourbon brand has been running since March 1996. Similarly, ads for Knob Creek specialty bourbons have run with little changes for more than two years, and a campaign for DeKuyper cordials featuring humorous pickup lines have run since last year. All are expected to continue into 1999, the agency said.