Bikestore.com, a Web site dedicated to cycling, awarded its estimated $2 million account to TDA Advertising.
The Longmont, Colo., agency prevailed over other Colorado shops AOR, Denver, and Hothouse Design & Advertising, Boulder, after a three-week review. The agencies submitted creative credentials and made strategic presentations. The account had been handled in-house.
TDA, whose cycling-related clients include Cannondale and Thule, will create a consumer print and outdoor campaign for the Boulder-based client. Bikestore.com is a division of Catalyst Communications.
The site, launched last week, offers riding, repair, product, trail and organized trip information. Bike stores are hotlinked for a monthly fee. --Angela Dawso