One source close to the client said the division of Marriott Corp. has been considering new agencies and wouldn't be surprised if Marriott looked elsewhere.
Another source said Marriott already has talked with at least one agency, Bloom FCA, and that those talks are ongoing.
Mike Hutter, Marriott's director of national advertising, said, "We are solidly with FCB."
He noted that Marriott marketers had recently had a meeting with another unidentified agency but it was due to personal relationships. "It was more of a credentials meetings," he said. "It was not an account pitch and there have been no meetings for an account pitch."
It is believed that Bloom head Bob Bloom knows hotelier Bill Marriott. In addition, Bloom ceo George Guimaraes, who is spearheading new business, is a former vice chairman at Y&R, where he ran the Holiday Inn business.
Meanwhile, FCB is currently developing a new ad campaign for Marriott. Sources said the new campaign by FCB will convey a new image for Marriott and a new tagline replacing, "Service. The ultimate luxury."
Copyright Adweek L.P. (1993)