Deregulation of the utilities industry in California has been a boon for several West Coast shops that have won new business from energy-related companies.
The latest victor is Goldberg Moser O'Neill, San Francisco, which has won an estimated $20-30 million account from Sempra Energy, a new company formed by the merger of Pacific Enterprises and Enova Corp. Los Angeles-based Pacific Enterprises is the parent of Southern California Gas Co., and San Diego-based Enova is the parent of San Diego Gas & Electric.
GMO bested Southern California finalists Kovel Kresser & Partners in Venice and Bozell Worldwide in Costa Mesa. Neither Lois/EJL, Los Angeles, the incumbent on Southern California Gas, nor Matthews/Mark, San Diego, which handled San Diego Gas & Electric, was invited to pitch Sempra.
Southern California Edison, meanwhile, is talking to six area shops about its estimated $1 million Hispanic ad account, currently handled by Fo-Va West in Marina del Rey, Calif.
Separately, San Francisco-based PG&E Corp., the holding company of Pacific Gas & Electric, is contacting Bay Area shops, according to company representative Greg Pruett. Sources said an estimated $1 million in "corporate" projects is up for grabs. The main account, handled by McCann-Erickson, San Francisco, is not affected, Pruett said.
Meanwhile, DDB Needham, Los Angeles, has completed its estimated $10 million "Plug in, California!" effort for the California Public Utilities Commission. --with Angela Dawson
and Teresa Buyikian