Fidelity Investments has moved creative chores for its charitable gift fund to Hill, Holliday, Connors, Cosmopulos from Holland Mark Martin Edmund.
The move followed a review that included the incumbent and other undisclosed shops, said Fidelity senior marketing manager Jennifer Garf. Spending levels for the assignment were not disclosed, but sources pegged the budget in the low-seven-figure range.
"We had worked with [Holland Mark] for some time and just felt we should look around at what else was out there," said Garf, who plans to work mainly with Hill, Holliday Direct on the assignment. She added, however, "We may use other [agency] departments" as well.
The shift of the account from one Boston shop to another may be a portent of things to come, according to sources, who said Hill, Holliday is in line to pick up additional Fidelity work in the near future.
Other pieces of business that could move to Hill, Holliday are Fidelity's institutional investment services assignment, handled by Holland Mark, and various direct marketing and interactive accounts now at Boston-based Bronner Slosberg Humphrey and its Strategic Interactive Group, sources said.
Holland Mark chairman Bill Davis said the institutional investment assignment is not in play. Officials at Bronner Slosberg could not be reached for comment.
It has not been determined whether media buying chores for the charitable gift fund, currently handled in-house, also will be moved to Hill, Holliday, Garf said.
Hill, Holliday already functions as Fidelity's lead ad agency, having been awarded the mutual funds giant's $60 million national broadcast account from Houston Herstek Favat in Boston earlier this year. The shops had previously split the assignment.
"Pretty soon, Hill, Holliday will have all of Fidelity," according to a source close to the Boston-based client.