Berry-Brown's Lane Fills McDonald's Role
DALLAS--Greg Lane is joining DDB Needham Chicago in the newly created post of executive producer for the shop's $600 million McDonald's account.
Previously executive creative director at Berry-Brown in Dallas, Lane arrives with experience as that shop's top producer for clients such as Quaker Oats Rice Cakes, Daisy Brand Sour Cream and Hunt-Wesson's Manwich Sauce.
Lane originally came to Berry-Brown in September 1996 as executive producer, but from the start was the No. 2 creative resource under president Jim Hradecky. He later inherited the executive director title from Hradecky, who took on a greater management role.
"He is a terrific individual with a lot of creative ideas and enthusiasm," Hradecky said of Lane. "It's a tremendous opportunity for him."
Lane was recruited by Needham executive vice president and executive production director Grant Hill. A former DDB Needham Dallas staffer, Lane said the job offer was "extremely flattering. I'm still pinching myself about it, to have Grant say, 'You're the guy.' It's a huge vote of confidence."
A Needham representative said the shop has been looking for an executive producer since it regained lead agency status--handling adult marketing--on McDonald's in 1997.
Hradecky has reassumed the executive creative director role at Berry-Brown, and said the shop has no current plans to find a replacement for Lane. Day-to-day broadcast production duties will either be handled by Beverly Segerlind, an on-staff producer, or on a freelance basis, according to Hradecky.