Churchs Shifts From Levenson to Austin Kelley
ATLANTA--Churchs Chicken here quietly moved its national ad account from Levenson & Hill in Dallas to Atlanta's Austin Kelley Advertising. Levenson held the account for about eight years. The restaurant chain said its 1998 ad budget will be in the $12-15 million range. Austin Kelley will handle TV and radio creative duties and media buying for the client, while Ender Partners here will continue handling all print and point-of-sales creative assignments, said Churchs' vice president of marketing, Sue Morgan. Churchs will keep its "Gotta love it" tag, developed by Levenson. L&H is negotiating contracts with some franchisees to continue local marketing efforts, which account for about $2 million in billings for the agency.
Fogarty Klein Adds Captain D's Media
DALLAS--Fogarty Klein & Partners, Houston, added broadcast media buying assignments to its work for Captain D's, the 600-unit restaurant chain based in Nashville, Tenn. There was no review for the business. An agency representative estimated the media account, previously at CPM Media Management in Chicago, at $5 million. Fogarty picked up broadcast creative for Captain D's last April after a review that also included Trone Advertising, Greensboro, N.C.
Hot Springs Tourism Account Put Back in Play
DALLAS--Four months after deciding to scrap an agency review, the Hot Springs (Ark.) Advertising and Promotion Commission is once again contacting shops about its account. Agencies have received requests for proposals for the $1 million-plus business, previously at Combs & Co., Little Rock, Ark. Last year, the commission decided to launch a review after Combs won the tourism marketing business for Tunica, Miss.--an account that some commission members viewed as a conflict. A subsequent debate about what constitutes a conflict led to a vote that kept the account at Combs. Client officials could not be reached at press time. Combs will service the account through April 1.
Texas Furniture Store Appoints Makos
DALLAS--Makos Advertising, Marketing & Design, Austin, Texas, was named agency for retailer Your Living Room, also Austin. Makos will develop print advertising and direct mail for the client's first branding efforts. Media buying and broadcast assignments are scheduled to launch in the next three months. Billings were undisclosed. The tagline in the first print ad is: "Not available in a mall near you. Ever."
BPI Promotes Dacey to Executive VP
NEW YORK--Mark A. Dacey, president of Adweek Magazines and senior vice president of its parent company, BPI Communications Inc., has been promoted to executive vice president of BPI. Adweek Magazines publishes Adweek, Brandweek, Mediaweek, Shoot, MC, Luxe, the Infomercial Sourcebook and New Product News, and recently acquired the Clio awards.