Temerlin McClain in Irving, Texas, beat out Campbell Mithun Esty in Minneapolis to land advertising duties for Nationwide Insurance.
Steve Johnston, vice president of advertising for Columbus, Ohio-based Nationwide, confirmed the selection last week. Johnston said Temerlin assumes lead agency responsibilities for Nationwide's property, casualty and life insurance and investment offerings. The agency will be responsible for creative development as well as media planning and buying.
"We liked Temerlin's reel, the fact that they are focused on the service industry and the depth of their organization," Johnston said.
The account, worth $22 million, was previously handled by Ketchum Advertising in Pittsburgh.
Johnston said Temerlin's first ads should break in the second quarter.
Cramer-Krasselt in Milwaukee keeps the Wausau brand business in commercial insurance markets. HMS Partners, Columbus, will continue to work with the client on its Prom Promise program and promotions for the new Nationwide Arena being built in Columbus.
The review was launched in October after Nationwide executives became concerned that a conflict would arise from the possible absorption of Ketchum Advertising by sister Omnicom Group agency TBWA Chiat/Day. The New York office of TBWA C/D handles the account of New York Life Insurance.
Johnston told Adweek in October: "We're not sure what that means to us as a client, frankly. They are good folks [at Ketchum], but we also have to look out for our own needs."