The three recent Harvard University graduates who founded eFrenzy, a service marketplace online, have tapped Suissa Miller to handle their ad campaign.
The Los Angeles shop was chosen after a review that included FCB Worldwide, BBDO West, Ogilvy & Mather and Tonic 360, said sources. More than 20 agencies in San Francisco and L.A. were originally contacted.
The business is worth an estimated $10-15 million. Suissa Miller has contracted Los Angeles-based Initiative Media to handle media buying.
"We were most impressed by [Suissa Miller's] immediate grasp of our vision, [as well as] their capabilities in both the online and offline arena and the quality of the input from their team during the review process," said Kathleen Gasuad, co-founder of the San Francisco client.
The site (www.efrenzy.com) acts as matchmaker for consumers and service providers. A campaign, due in late spring, will need to appeal to both groups, Gasuad said--the kind of task that often requires separate creative approaches.
"We need to target both buyers and sellers, and we can't treat everyone the same. [Suissa Miller] understood that," Gasuad said.
The media mix for the campaign is unclear.
In winning eFrenzy, the agency extends a period of solid growth in the traditional and dot.com categories. In four months the shop has landed 10 accounts, including California Federal Bank, Strong Capital Management and UB Networks, as well as creative for Edmunds.com.
"This win continues a torrid new-business streak we've been on since October," said agency president Bruce Miller. K