CHICAGO - Cadbury Beverages, Stamford, Conn., assigned advertising for a new line of lemonade-based non-carbonated beverages, named Oasis Real Fruit Lemonades, to Foote, Cone & Belding/Chicago. FCB beat out Ammirati & Puris/N.Y. in a creative shootout to win the business. The product will be introduced in markets around the country in the coming months.
Copyright Adweek L.P. (1993)