The grill, in fact, has won widespread recongnition for its unique design, which features a double-walled metal dome that acts as a vacuum insulated for energy efficiency and heat retention. A special non-stick, super-charged electric grid delivers heat quickly and evenly without hot spots, cold spots or flames.
More importantly, because the dome seals in heat, moisture and flavor, meats cooked on the grill turn out juicy and smoky-tasting.
A new print campaign, created by Evansville, Ind.-based Keller-Crescent Co., breaks March 1 in a number of magazine including Southern Living; People; Sports Illustrated; and Better Homes & Gardens.
The ads, which are dominated by a product shot, say the key to making the grill work is the unique vacuum insulated dome, which is like grilling inside a Thermos brand vacuum bottle.
Copyright Adweek L.P. (1993)