As it celebrates its first anniversary, online market research company plan, Stamford, Conn., has signed more than 150 clients. Recent subscribers to the market research planning system include Onsale.com, Travelocity, Eagle River Interactive and CBS MarketWatch. The company also opened a San Francisco office in May.
When Ozzfest, the heavy metal tour, meets Warped Tour, the punk rock tour, on July 18 in Somerset, Wis., an online and offline sweepstakes will kick off for the forthcoming New Line Cinema flick Blade. The Box, Miami, Fla., SonicNet and New Line, both New York, have created a promotion that incorporates the cable network, the music Web site and print ads in Spin. The prize is a 1969 Chevy Charger from the movie.
Excite, Redwood City, Calif., launched a careers network to build on its database of classifieds that includes auctions, autos and real estate. Excite acquired Classifieds 2000 in April. The Excite Careers Network will live on Excite's homepage and includes 140,000 job listings, resume posting, interviewing tips and links to other career Web sites.
Trans World Airlines, St. Louis, unveiled a refurbished Web site late last month that eventually will include a feature for booking its discount "hot fares" flight reservations directly off the site. Developed by the Atlanta office of interactive shop iXL, the new site is being promoted on a variety of sites including Yahoo and Trip.com. In the future, TWA plans to add a frequent flyer mile redemption program and the option of booking vacation reservations at www.twa.com.
Grey Advertising unit Kaufman Patricof Enterprises, New York, has been hired to design and produce the first Web site and online marketing campaign for Princess Cruises, Los Angeles. KPE beat USWeb for the assignment. The company recently opened a Los Angeles office, which will help service the Princess account.
Online ad auction channel Adauction.com, San Francisco, will launch a new auction format, CountDown, tomorrow. The new option offers media buyers a "drop-price" format with inventory offered at 20 percent off the rate card. Pricing on the remaining ads decreases to 40 percent and 60 percent the following two days. Participants include Match.com, Happy Puppy, LookSmart and Red Herring Online. Adauction.com runs a monthly auction the third Thursday of every month.