Media planners and buyers aiming for minority audiences have a new reference tool to navigate the newspaper realm.
Santa Barbara, Calif.-based media placement and promotions company American Minorities Media has published a 206-page national minority advertising directory. Available free, the book is meant as a reference tool for planners and buyers.
"This is our greatest contribution to making minority print easy and accessible," said Colleen Gordon, American Minorities Media's chief executive officer.
The book contains statistics on outlets targeting specific ethnic and minority groups, such as page size, distribution areas and methods, average number of pages and publication codes.
In addition to offering media representation and placement in minority and ethnic newspapers, American Minorities Media, a subsidiary of Market Place Media, provides minority community promotions and special events, Internet technology and full-service planning, buying and analysis of minority radio. --Angela Dawson