NEW YORK - The year has formally come to an end, as just about every network claims to have closed out its '93 inventory, though E! can still put a last-minute deal or two together. Peter Weisbard, senior vp/ad sales at Group W Satellite Communications, said he is turning away last-minute business and has begun working on '94 deals. Ron Schneier, A&E's senior vp/ad sales, said the network ended up 30 percent ahead of 1992's ad revenues, thanks to strength in domestic autos, telecommunications, financial and particularly a surge in movie advertising. CPMs for the network climbed a steady 7-8 percent average over last year's rates. Schneier added that daytime was a pleasant surprise, registering strong ratings increases for the network. In other news, Turner's Goodwill Games lined up Gillette as another full sponsor. At $4 million per sponsor, Turner's pulled in around $28 million in revenues with about nine months before the games start.
Copyright Adweek L.P. (1993)