After a 10-month run and more than 80 radio spots in Southern California, Sprint PCS is pulling the plug--so to speak--on its two "slacker" spokesmen in a new campaign from Publicis & Hal Riney, San Francisco.
The cellular phone company is canning region-specific ads in favor of general ads airing in other markets around the country, according to agency sources.
As a result, the characters are literally being killed off. One dies by choking on a burrito--the friends' food of choice. The other subsequently dies in a traffic accident, arranged by his friend in heaven.
To mourn the passing of the slackers--who became famous by using their free Sprint PCS minutes to say things like "Hey" and "What do you got in the fridge?"--Virgin Megastores in Los Angeles scheduled a "viewing" of the unfortunate duo over the weekend. Cellular phones were given away as prizes to some mourners.
--Jane Irene Kelly