Logistics Software Shipped To Tulsa Shop
DALLAS--Littlefield Marketing and Advertising in Tulsa, Okla., has been assigned the $1-2 million advertising account of TanData Corp.
Littlefield was selected after the Tulsa-based shipping software company held capabilities discussions with Littlefield and another Tulsa agency, Fireant.
"We were looking for an agency that shared the same commitment to growth and creativity as TanData," said client president Peter Nicholls. "We found a perfect fit with Littlefield."
TanData, an 18-year-old shipping logistics company, has assigned Littlefield all of its trade advertising, public relations and fulfillment programs. The firm recently unveiled a software product called Progistics, which will be one of Littlefield's first orders of business.
Tim Davis, general manager for TanData, said the company has not worked with an advertising agency in recent years.
"TanData has positioned itself to be a key player in business technology for many years, and that's the kind of client we believe benefits the most from our expertise," said agency chief executive officer David Littlefield in a statement. "We view this win as an affirmation of our integrated marketing philosophy and the talent we have assembled to take our agency to the next level."
This summer the agency added to its management depth by hiring two new vice presidents: creative director Neil Scanlan, formerly of Temerlin McClain in Irving, Texas, and media director Tom McAlevey, a St. Louis media veteran from Advanswers Media/Programming.