What do young children and potential clients have in common? A short attention span.
So, to catch the eye of would-be customers, Sandstrom Design has come up with a self-promotion piece that resembles a kids' activity book. The 62-page publication, called Logopalooza, includes 51 logos the Portland, Ore., design firm has created over the years for various clients, including Nike, Levi's and Nissan. The book (shown here) invites readers to paint by numbers, fill in the blanks and answer true or false questions about the logos.
Although the typography resembles the big, blocky letters found in children's books, the copy is squarely aimed at grown-ups. "Color the picture of the naked dude playing the flute on the moon," the reader is told on a page showing a Moonstruck Chocolatier logo.
"The daily crossword puzzle wasn't doing it for us anymore," joked senior designer Jon Olsen, who came up with the idea with copywriter Matt Elhardt.