The man who made legends of such down-home phrases as "a whole lotta head crackin'!" and "Whoa, Nellie!" is coming out of retirement for 989 Studios.
Former college football announcer Keith Jackson returns to the broadcast booth in 989's NCAA GameBreaker 2000 video game and is back in the role of pitchman in a Butler, Shine & Stern print ad for the title.
Implying GameBreaker is practically interchangeable with actual football, the ad shows Jackson in a coaches' meeting of sorts, chatting with a couple of guys about pigskin plays. A bank of TV sets on the wall shows screen shots from the game.
"These games are as realistic and important to the game player as the real thing," said Greg Stern, president of the Sausalito, Calif., shop.
A 71-year-old Georgia native, Jackson retired in January after 32 years as ABC's main NCAA football play-by-play man. Among the companies that have used him in their advertising are Burger King, Miller and Valvoline.
The ad is running in sports and computing magazines. --Tim Nudd