BigBook, San Francisco, Calif., named Woodson Hobbs president and CEO. Hobbs was chief information officer of Charles Schwab & Co. Kris Hagerman, BigBook's founder, becomes chairman of the board and adds the role of president of BigBook Direct, a new division for network marketing and online advertising for small businesses. . . . John S. Riccitiello, former CEO and president of Sara Lee's bakery division, was appointed president of Electronic Arts, San Mateo, Calif. . . . Sixdegrees, N.Y., has hired David Nadel, formerly of DoubleClick, as director of sales. . . . Jessica Adelson, formerly director of new media and business development for NetGuide, Manhasset, N.Y., was named editor.