ATLANTA-After reuniting with Miami's Turkel Schwartz & Partners in May, Couples Resort in Ocho Rios, Jamaica, again split with the shop and last week assigned its advertising to Adverba, also in Miami.
"[Adverba is] young, hungry, enthusiastic," said Couples vice president Wayne Swanson, adding that the client met with several South Florida agencies including Ryder & Schild, Miami, after determining that "creative differences" with Turkel could not be rectified.
Sources estimate the budget at about $500,000. Adverba affiliate Western International Media in Hollywood, Fla., will handle media.
Couples is Adverba's "first major client," the agency said. The Frankfurt, Germany-based shop opened a Miami office last fall and employs eight. -Katy Eckmann