HookMedia continues its rapid East Coast expansion today with the opening of an office in New York.
This is the third office for the digital media management and data analysis company, which last December employed fewer than 15 people and today counts 100 staffers nationwide. HookMedia was formed in 1998 inside independent shop Pro Media in Natick, Mass.
The New York outpost is being led by managing principal Barry Lowenthal, who opened HookMedia's Atlanta office in July before settling in New York. Managing principal Mary Ellen Barto, who recently joined the company from Ogilvy & Mather, Atlanta, and principal Caroline Ernst, who recently joined from San-Francisco-based Family Education Network, are now leading the Atlanta office [Adweek, Sept. 25].
"New York is the advertising capital," said HookMedia founder and president Don Epperson, who believes that having a New York presence will help the firm attract Fortune 500 and Global 500 clients. "There are lots of brands down there and a lot of large agencies and corporate headquarters."
The new office is serving two New York-based clients: ClubMom, a free national membership organization which Epperson said was previously represented by Avenue A, New York, and HotJobs.com, formerly with the shop's Atlanta office. HookMedia's Boston headquarters is expected to continue working with New York-based Mail.com.
In addition to Lowenthal, the New York office has four employees. Within the next six to nine months, the New York office should have 30-50 employees, said Epperson. The office is in temporary space, but is expected to move to the garment district in early 2001.
The company is also scouting office space in Chicago and Los Angeles, and while Epperson said that the time frame for opening those offices is "ASAP," he admitted that the agency first needs to attract the right people to lead those offices. "We're growing very quickly, but we're growing into a solid organization," Epperson said.