A case of water might not seem like much of a gift, but it was the right thing to do when Hurricane Georges was bearing down on South Florida.
With the devastation of Hurricane Andrew a vivid memory, and with Georges looking like it might be targeting the area, management at Miami agency Turkel Schwartz & Partners recently gave each of its 42 staffers five gallons of water. Tropical storms have a bad habit of making drinking water a scarce commodity.
The threat of foul weather, however, did nothing to dampen the shop's sense of humor.
"One copywriter asked if the water was in lieu of a cash bonus," said agency president Phil Schwartz. "We thanked him for the idea and re-assigned him to assist in putting up our storm shutters."
The good news was that Georges was nothing more than a bad rain in Miami, making the "water bonus" unnecessary. In fact, executive creative director Bruce Turkel donated his supply to Florida relief efforts.