McKinney in the Hunt for Schlotzsky's TV
DALLAS--Schlotzsky's in Austin, Texas, has tapped three finalists to vie for the broadcast creative portion of a planned $14 million network TV campaign. Competing are McKinney & Silver, Raleigh, N.C.; Suissa Miller, Los Angeles; and McGarrah/Jessee, Austin, which is pitching with Wally Williams, principal in Austin music production house Tequila Mockingbird. Williams has been creating the chain's ads on a freelance basis.
McCool Communications Adds 2 Clients
ATLANTA--McCool Communications here has acquired a pair of accounts that bring $2 million in billings to the agency. Joining the shop's account roster are Cushman and Trillium Links and Village. The former is a Lincoln, Neb.-based manufacturer of consumer and commercial vehicles designed for golf courses and industrial applications. Trillium is a golf and real estate development in Cashiers, N.C.
Office Depot Ships Business to DeVito
CHICAGO--Office Depot in Delray Beach, Fla., has moved its $50 million account to DeVito/Verdi, New York, from one-year incumbent Wyse Advertising, Cleveland. McKinney & Silver, Raleigh, N.C., also was considered in the review. Office Depot said it wants to go in a different creative direction and will discontinue the Dilbert-based campaign Wyse developed.
Tobacco Deal Leads to Layoffs at Long Haymes
ATLANTA--The $200 billion tobacco settlement has led to layoffs at Long Haymes Carr Advertising, the Winston-Salem, N.C., outdoor media agency of record for Winston cigarettes. New legislation eliminates all outdoor advertising in the tobacco industry. LCH representative Amy Schillings said less than a dozen employees would be dismissed. According to sources, Winston parent company R.J. Reynolds budgeted approximately $4 million for outdoor media.
Nuke Energy Group's Advertising Gets Axed
WASHINGTON, D.C.--Acting on a formal complaint from 15 environmental, consumer, public policy and business organizations, the National Advertising Division of the Better Business Bureau has ruled that the Nuclear Energy Institute should discontinue ads claiming nuclear reactors are "environmentally clean" or produce electricity "without polluting the environment." The $2 million advertising effort was created by Smith & Harroff in Arlington, Va.
ATLANTA--Blue Shield of California has launched a review for its estimated $8 million direct and interactive business, according to search consultant Select Resources International, Los Angeles. . . Gart Sporting Goods in Denver is contacting agencies about its $8-10 million media buying account as well as a broadcast creative project. Incumbent media buyer Reich Communications, Lakewood, Colo., is involved.