[1]For someone named DJ Slick, this guy’s a buffoon. Slick, the night host (until recently) on Hot 102 [2] in Lexington, Ky., allegedly held a contest in which he promised “100 grand” to the 10th caller. Norreasha Gill waited on hold for hours and eventually won. She was ecstatic. And she expected $100,000. What she got was a Nestlé’s 100 Grand candy bar. [3] She’s now suing, having already made the mistake of promising her children “a minivan, a shopping spree, a savings account and a home with a back yard.” (When the station manager explained the situation and offered her $5,000, she said she “wanted $95,000 more.” Burn!) DJ Slick has reportedly left the station, and we expect he may sheepishly handle weddings from now on. I’m pretty sickened by the whole affair. Hell, even my college radio show, unburdened by professional requirements, had the decency to offer real prizes—or fake prizes so unappealing that no one went for them. But this? To quote Gill herself, “you just can’t do that to people.”
—Posted by David Kiefaber